. 5. Don ’ t Skip Out on Live Video. Live video continues to be extremely crucial for companies– 80% of online consumers state they would rather see live video than check out an article.And, 63% of audiences age 18 to 34 regularly view live streaming material online.

. Facebook Live and live YouTube broadcasts are an effective tool for engaging with your audience in real-time. In Addition, Instagram Live video might be poised for an increase. Instagram is presently checking the possibility of enabling users to re-upload their live streams to IGTV.

. A couple of suggestions for developing appealing live video material: