I have seen a lot of sales approaches over the last 15 years as a sales leader, some good and some bad. Our sales teams have consistently achieved growth by focusing on delivering value-based outcomes for customers through effective preparation and an agile approach to selling. To change your sales trajectory, better equip your teams to win and sell more, there are a few key stats you should keep in mind: 

These statistics underscore the importance of sales teams delivering immediate and continuous value to prospective buyers. Below are some basi ideas to help your sales teams refocus and win more business faster: