To see the follows you received from a particular post, open the post, tap View Insights, and scroll down to the Discovery section. The Follows metric tells you how many followers you gained from this particular post.

You may be surprised at the low number here but the important point is to compare this number to what you’re seeing from other posts. See which posts have generated the most followers for you.

Use what you learn to inform your content moving forward. Create content that reflects your brand in a way that keeps your business top of mind.

#5: Analyze Post Views by Home vs. Hashtags

What’s your Instagram hashtag strategy? Do you use the same hashtags in each post? Do you use all 30 hashtags in each post for greater visibility? The number of impressions you receive from hashtags will help you assess the effectiveness of the approach you’re using.