Look at different types of posts you’ve published to see which ones have been saved and shared. You may discover some images have a lot of likes but no saves or shares, while other images have few likes but a lot of saves or shares. This information can help you create content that resonates better with your audience.

To view the saves and shares for a post, open the post and tap on View Insights.

In the image below, you can see the insights for one of my posts. It has zero shares but five saves. This post was more educational in nature so the five saves are an indication I should publish more of this type of content in the future.