4. People Still Need Products & Services

Despite what some of the folks in my Facebook feed seem to think, the world is not coming to an end.

Humans still need products and services.

And as I’ve already stated, search engine marketing, both paid and organic, is the best way to reach consumers with buying intent.

I’m not saying that search engine marketing is always a quick fix – but you can get a Google Ads campaign up and running in a few hours or less.

When the CEO starts panicking, suggesting a search engine marketing campaign may be the best way to calm them down for a bit.