When goods are scarce, consumers will search for them.

If goods are not available, consumers will search for alternatives.

If you can be in the search results when people are searching for scarce goods or services, your business can be the recipient of a windfall.

The types of scarcity we may see in the coming months are unprecedented in most of our lifetimes.

Forward-thinking search engine marketers will be looking for opportunities to:

Many SEO professionals will build link building campaigns around alternatives for products that are exorbitantly expensive and hard to find.

Those that can capitalize on SEO will be better off, as the keyword costs around scarce items will most likely increase as the demand increases.