A search engine marketer may move budget to keyword phrases with stronger buyer intent, or promote content that will appeal to the current mood of the consumer.

But at the end of the day, when you don’t have a big budget, every dollar you spend needs to be effective.

With search engine marketing, you can know pretty quickly if your dollars are working for you.

3. When There Is Scarcity, People Search

There is already an indication that some goods are going to be hard to find in the near future.

I would imagine that the first ecommerce listing for “toilet paper” (FYI – it’s Amazon) is worth its weight in gold right now.