People still need products and services, even if they are self-quarantined for 14 days.

In fact, when people stay home, my bet is they are going to be searching more rather than less.

By putting your brand in front of searchers, you make the cut when the buying decision is made.

Even if overall sales of your product or service go down because of the economy or the pandemic, you can offset some of your losses by investing in a comprehensive search engine marketing program that puts you in front of those that are still in a buying frame of mind.

2. Search Is Measurable

If you’ve been marketing to the top of the funnel but are experiencing a budget crunch, it makes sense that you’ll move your efforts to consumers with more immediate buying intent.