Those that have the cash, or cash flow, to push through the hard times are the businesses that survive.

The only marketing technique that produces a better ROI than search engine marketing is an opt-in email list.

Opt-in email lists don’t grow on trees.

They must be created by generating demand – and search engine marketing is one of the best ways to create a profitable opt-in email list.

But that’s beside the point.

Search engine marketing, both paid and organic, reaches the consumer when they are in a state of need.

Forget attribution and the top of the funnel.

Search engine marketing produces sales and leads precisely because the consumer is connected with your brand when they are searching for your product or service.