The global pandemic known as COVID-19 is affecting almost every part of life all over the world.

As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst.

But the reality is that businesses can thrive in downtimes.

There will be business winners and losers in this new global normal.

And many of the winners will invest heavily in search engine marketing.

Here are five reasons why you should absolutely continue search engine marketing efforts during these trying times.

1. Search Engine Marketing Can Produce Cash

During economic downtimes, cash is king.