This leads to chaos and panic within your company when the social platform of your choosing crashes for one day. Don’t put all your eggs in one basket. Social media platforms have the power to control your ability to use their sites for running ads and driving traffic, so invest your resources into getting multiple streams of traffic set up.

Though using social media platforms to drive traffic is arguably one of the best strategies, don’t overlook the power of content marketing in 2020. Utilizing emails, blog content, SEO, case studies, etc. is and will be more effective at driving traffic to your funnel than social media alone.