The secret to making retargeting campaigns works is making sure they are full of valuable content such as educational videos, inspiring stories, objection handling topics, bonus training, product reviews, customer case studies and testimonials. Every piece of content a prospect sees after they’ve left your sales funnel should show them why they should reconsider your offer and why they can trust you and your brand.

Don’t limit your traffic to one source

It’s no secret that using social media as sources of traffic can be one of the most profitable ways to drive customers to your sales funnels. However, most businesses make the mistake of focusing their traffic efforts on just one platform.