Related: 5 Key Tips to Improve Conversion Rates

Make sure your funnel leads with value and gives something free before you make an offer. Creating a sales funnel in this order will make it much easier to turn a cold lead into a happy customer.

Swap outdated sales copy tactics for authentic emotional response marketing

As a business owner, you know your target customer needs to feel like your brand is speaking directly to them. Copywriting is how you do that, but effective copywriting has made a massive shift in the last decade. 

The modern customer is tired of pushy headlines and in-your-face copy that screams BUY. If you look at old sales funnels, you will see this type of copy heavily used. It worked back then, but not anymore. The only way to make your sales funnel copy work in 2020 is to be authentic, honest and real. You want your copy to sound more conversational and less “car salesman”. This is the type of copy that speaks to the modern day consumer.