In a phone conversation with Gusten Sun, founder and CEO of Funnels And Experts, he explained how his agency builds clients’ funnels using this exact strategy of providing value first. “To give you a practical example… let’s say you’re a movie buff, but you want to stop spending so much money at the theaters,” he says. ”You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That’s an example of a successful funnel, and that’s the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That’s the sales funnel of Netflix.”