Now, it’s not that easy. Due to ever-growing competition, online brands and entrepreneurs have to put a lot more effort into winning customers online and demonstrating why someone should choose them over a competitor. One of the most effective ways to do this is to offer new customers something at the very beginning of your funnel that is no-cost, yet highly valuable. It should be something that helps your ideal customer build trust with your brand before ever pulling out their wallet. Some options: a free case study, a mini training series, a checklist, a guide, an e-book or a demo of your product. If you can solve a small part of your ideal customer’s problem through it, that’s even better.