Introduce these customers to the ease of your experience that is online and benefits, and educate them from the perks of connecting to you digitally. 

By combining offline along with the rest of one’s cross-channel data, you may then cross-sell and recommend items to your brick and mortar customers via your internet site, email, app or push that is even mobile are similar to or complement their in-store purchases.

Retailers may also engage shoppers that are in-store this time around by reminding these customers that the consumable products and perennial favorites they’ve previously bought in person could easily be repurchased or refilled online.