Having an answer in place that will accurately identify each visitor, even anonymous ones, and resolve their behavior as a customer that is single is key to ensuring it is possible to build relationships each customer when you look at the right way and personalize to them appropriately.

This will also allow you to in the future in better focusing on how their behavior is evolving and certainly will change because the crisis continues. 

2. Use offline data to continue to engage previous in-store shoppers

As noted above, nearly all retail marketers are most focused on the impact************************************) that is COVID on in-store sales. If you haven’t already, be sure to leverage your in-store customer data in your online marketing campaigns to ommunicate with those specifically who’ve been afflicted with store closings.