1. Make visitor identification & identity resolution a priority

As frequent shoppers that are in-store both new and returning visitors are headed online, many retailers are seeing a spike in web sessions. To help recover any lost revenue that is in-store it’s imperative to find a way to identify as numerous visitors as you are able to during this time period period.

This means identifying those people who haven’t yet logged in or created an account, in addition to anyone who has clicked with an email and now haven’t entered their current email address somewhere else in your site.