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4 Retail Marketing Strategies to Adopt During COVID-19


The sudden shutdown of brick and mortar and uncertainty in consumer spending leaves the industry that is retail to figure out how to best drive business forward. 

In a recently available webinar,(they anticipate to be the biggest challenge post-pandemic: 54% were most concerned with in-store sales loss, followed by inventory management (15%) and staffing/re-opening their stores (15%)*******) we polled enterprise retail marketers on what. New customer acquisition and customer that is online were also concerns. 

While there is certainlyn’t a crystal ball to see how a industry will likely be fully impacted when you look at the near or distant future, there are specific strategies retailers can employ now to successfully pivot their marketing to ecommerce-only, keep customer experiences as convenient as you are able to, while increasing retention and loyalty even after all of this settles.