“Why should I do anything at all?”

“Why should I do it this way?”

“Why should I do it this way with your business?”

“Why should I do it now?”

If you have a content experience ready in response to each of these questions, you’ll be able to more rapidly move prospects through your funnel.

3. Keep non-buyers engaged with a “crock pot” sequence

Consumers have different buying styles, and no matter how good your marketing campaign is, some prospects will come to like you and trust you but not buy from you just yet. If prospects are floating around in your funnel, but not moving toward a sales conversion, consider moving them to an automated email sequence that drips your best content over a period of weeks or months and takes a break from hard selling.