If you’re marketing all Ducati parts, you have a much tougher job.

A USP can’t be simply “100-percent guarantee” or “quickest delivery” or “cheapest prices.”

That’s what everyone will do, and it doesn’t show one spec of uniqueness.

That’s something unique.

And that needs to be exploited throughout your blogging efforts.

Though you’re a parts-selling business, you can now blog about the top qualities of a Ducati service rep.

What questions you should ask?

Do they use OEM or aftermarket parts, and which are better?

This strategy will also help you become a strong valuable source for the do-it-yourselfers.