This information can guide some blog topics.

For example, if a promotion is set for the future you’ll want to start seeding the audience about new launches or promotions. A blog is a perfect platform to do so.

Once you have generated these terms and list of topics about the top ROI services/products, launches and/or promotions, you Google them and analyze.

We also check Reddit, Quora, and the typical social media channels like Facebook and Instagram to see what questions people are asking about subjects related to those terms.

And never forget about the snippet box of questions on Google.

With that information listed on a clean spreadsheet, categories under those four searcher intent categories, we began competitive research by looking at competitor’s rankings for those keywords using tools like SEMrush.