The latter simply means creating content around the searcher’s intended outcome.

There are three main types of searcher intent:

For respected digital marketing agencies, designing blog topics around keyword and searcher intent is an absolute given.

But most forget about storytelling. This element is vital for sticking out among the noise – a concept I’ll use frequently here.

When keyword research/searcher intent combines with storytelling, the blog’s power grows.

Here’s a quick rundown that my agency uses.

Keyword research is first. Blogs are the optimal foundation for targeting super long-tail keywords – not the broader keywords typically mapped to main service/product pages.