If it sounds complicated, don’t worry – it’s far from it.

Remember, also, as a business grows, its content focus will also grow. And with growth naturally arrives change.

When businesses scale, their products and/or services, along with core values, continuously evolve. This should be reflected in the direction of the blogs.

What also makes this three-step blog strategy approach ideal is that it can be used over and over as a business evolves.

Step 1: ‘Intentional Storytelling SEO’ Tactic

SEO combined with intentional storytelling is the base of any blogging strategy.

Many only focus on the SEO side of things – creating content based on keywords and the searcher’s intent.