My agency typically uses the above strategy as a starting point for every client, and after a few months or quarters of testing, we always find extensions to these steps and add a fourth, fifth, or sixth tactic, such as:

Or create a series of super-short Seth-Godin type content for audiences that push them directly to a promotion for a product.

Test. Evaluate. Remain the course or pivot, whether that pivot is huge or small.

Optimizing a blog strategy is a lifelong process that’s cyclical – this is one reason why the successful content marketers work so hard.

And the sustainable ones never forget to tell a story.