Remember: the “cookie-cutter” blog strategies are BS.

Every client has a unique audience and unique services or products – two direct competitors require different content strategies regarding their positioning within their market.

There are hundreds of ways to create a blog strategy.

Every strategy should first focus on the target audience, then move to what would work best for that audience.

Does the audience require more education, or is that audience easily influenced by promotions or a brand’s dominance over a market vs everything else?

Regardless of the situation, the above three-blended blog strategy will work.