For now, know that eight “cyclones” are present in the customer-centric model that revolves around customer service, marketing, and sales:

The goal is to create content that educates the audience across these various cyclones.

Most of my agency’s blog campaigns follow the following for clients:

Here’s a quick example from my agency blog:

The advantage here is obvious – you can add value to anyone within any portion of the sales cyclone.

This tactic doesn’t work for everyone – a doctor peer-to-peer publication for example, where you’d be writing only expert content.