Step 3: Sales Blending Tactic

With the above two blog strategy tactics in mind, it’s time to think about creating a content calendar.

This is where sales come into play.

Yes, bloggers should be super close to the sales team.

This is a crucial process to understand a business’s true audience.

First, understand that the idea of a “sales funnel” is dead.

Rather, transform your thinking to think of it as a cyclone – the creation of Eric Keiles and Mike Lieberman and exposed in “Smash the Funnel: The Cyclonic Buyer Journey.”

Read that book.

It’ll change your perspective on sales.