They may not be searching for a part at that moment, but you will be, as author John Hall says “Top of Mind” when the sale opp arrives later on.

And this will also allow you to rank for longer-tail keywords related to your products or services that you wouldn’t have initially focused on if you didn’t first create your USP, and then exploit it through blogging.

This will help your overall rankings and brand authority.

One of my agency’s USPs is helping clients define and refine their USPs, and then creating SEO and content strategies that help exploit those USPs through storytelling.