If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy.

Unfortunately, many provide their clients with “cookie-cutter” strategies.

You can’t create the same blogging plan for an enterprise tire company as you would for a pest company that serves a 50-mile radius or an author marketing cookbooks.

First and foremost, the discussion must focus on the end goals of each business or personal brand.

Is the client’s mission to build value over a 10-year period and retain customers (think of a plastic surgeon or investment company), or is the mission to highlight its products to one-time buyers (think of a DNA test business)?