The Truth: Handling all marketing internally or outsourcing everything is a choice that is false. Companies will get help that is expert the channels they’re unfamiliar with through a la carte models. Marketing isn’t an all-or-nothing proposition.

Shoe brand K-Swiss knows the ins and outs of social media marketing, but it enlisted Hawke Media because it wasn’t sure how to broaden its audience. Both with regards to K-Swiss’s budget and marketing know-how, a full-service agency simply didn’t make sense. 

It’s simple for startup leaders to lie to themselves about their importance of high-quality marketing, the difference it generates and whatever they are able to afford. However with a focused investment, any ongoing company can benefit from good promotion. And that’s the reality.