Maybe your small business needs marketing, and maybe you can see the difference your investment in promotion is making. But embarking on the type or types of next-generation campaigns a Fortune 500 company runs? That’s impossible.  Entrepreneurs running smaller organizations feel caught involving the two options they think they could afford. 

Do your entire own marketing. This saves money, however it costs valuable time. And you might be sacrificing growth, too. 

Hire a local marketer if you don’t have the background,. Small businesses like to support other businesses that are small so just why not count on in-town marketing firms? Based on what type of talent is in your zip code, you may have better or worse options.