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Promotion of free consultations and referral incentives

Lie # 2: There’s no real way to know whether marketing makes a difference

You just put a firm on retainer. You’ve got plans that are big a great deal larger hopes, but what do those dollars really do? for a lot of growing companies, it’s hard to answer that question. Sure, they obtain the customer that is occasional mentions seeing an ad on social media or who subscribes to the email newsletter. But beyond that, who can tell? 

Part of the good reason behind this fog shrouding marketing performance is straightforward: plenty of small enterprises simply don’t keep an eye on it. A survey that is recent almost 45 percent of its respondents didn’t measure ROI on their digital marketing spend. Those who do can be prone to miscalculation, sinking money into underperforming promotional outlets.