Getting entrepreneurs to buy marketing begins by knocking down misconceptions that are common it. Here are the top three.

Lie No. 1: I don’t really need marketing

It’s easy for many small-business owners to make a virtue of necessity by minimizing their need for brand promotion. There’s An logic that is intuitive this lie that means it is seductive. Growing organizations often cultivate followings that are local connect with their customer base using grassroots techniques and rely on word of mouth to spread their reputations. That marketing isn’t a significant driver of revenue if they’ve experienced some success, they can convince themselves. Easier to plow those funds back in avenues that creates value.