Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. However for growing organizations, cutting-edge marketing can feel just like a luxury. The Small company Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the common business that is small just 1 percent. 

That’s a shame, given that marketing brings in more money than it costs. A Nielsen study revealed an return that is average investment of $1.09 for every single dollar spent getting offerings right in front of clients. Remember, that’s an average. With just a little planning, marketing can deliver serious returns even for the littlest of startups.