After all, how does the permalink “yoursite.com/?p=101” add any value in Google’s eyes?

Instead, setting the permalink to your post title would be much more useful for SEO purposes.

As an added bonus, anybody reading “yoursite.com/post-title” can get a quick idea of what the page is all about at a glance.

11. Set Up Google Search Console

Google Search Console (GSC) should be one of the very first things you set up on your new website.

GSC allows you to understand how Google sees your website.

This is extremely valuable because if you can understand how Google sees your website, you can take specific steps to improve your ranking.