19. Build an Initial Link Foundation

Ecommerce or not, every website looking to get higher in the rankings should look to generate inbound links.

Inclusion in free (and some paid) directories is an ideal option for businesses with a local footprint or a business without any existing backlinks.

There’s no shortage of entries and submissions, so it might take a while before you actually get on the site.

That’s why it makes sense to submit as soon you are launched.

It also doesn’t hurt your application to have a great website that offers a lot of quality content, is aesthetically pleasing, and just generally works really well.