If you see any questions you can answer, send an in-depth response to the mystery journalist.

If your response piques their interest enough, they will reach out and most probably use you as an expert source for whatever they are writing.

They get an expert source of information and you get some free exposure.

Everybody’s happy!

17. Create A Press Page

This is where you can tell your website’s story.

It should talk about what your website is all about, how it came to be, and the key details that make it unique.

This press page is something you will be linking to whenever you are writing to people about your website, so you should take great care to make sure everything is perfect.