According to Hootsuite , Twitter has 145 million monetizable everyday active users, which number is growing. This and the open nature of the community makes it a fantastic platform to put material in front of your perfect consumers. At the very same time, the Twitterverse is busy. Moz approximates that the typical life expectancy of a tweet is just 18 minutes , which implies that your posts have less time to catch their attention.

That stated, keeping a healthy following and publishing schedule on Twitter is difficult, maybe a lot more so than other social media networks. You can’t assist however desire more fans, however if you’re going to severe lengths simply to develop that number with empty names and deals with, it’s unworthy the time and resources. Reliable engagement takes place with genuine, interested fans, not eggs and non-active accounts.