2020 is officially my 10th year in SEO. The thing that inspires me most about the profession is the problem-solving aspect. I could spend 6 hours researching why a website is seeing performance declines or solving a technical mystery. That’s the thing I love most about SEO – even a simple switch of some code can earn companies tons of revenue. 

I’m very blessed and privileged to feel that being a woman hasn’t particularly held me back in the SEO industry, thanks to caring, respectful and supportive bosses, leaders and clients. I was promoted relatively quickly within my companies, and always listened to and given the support I needed to do a good job. I am extremely thankful for that.