13 stories of women who are shaping the SEO field – Search Engine Land
Lily Ray
Background: Politics and Spanish
Years in SEO: 10
Fun fact: If you spot a DJ who looks like Lily in one of the NY clubs, that would actually be Lily. Beyond that, she’s also a drummer and a frequent gym-goer.
I was studying Politics and Spanish at NYU, so nothing to do with SEO. But it was during the recession, and many of my newly graduated friends were having trouble finding jobs. I decided to switch gears and apply for a job doing “Social Media Marketing and SEO,” because, having grown up in a tech family, I was decently good with computers. That landed me the job, and I instantly fell in love with SEO as a career. I haven’t looked back since.