There is always more to learn

I find the most fascinating thing about SEO to be the breadth of skills it covers. There is always more to learn: coding, how machine learning works, the psychology of intent. It can never fully be mastered. I find that so motivating.  

I’m honestly proud of every website migration I’ve carried out (we’re talking at least 50 at this point). A successful website migration involves pulling together stakeholders from all over a company. There are so many moving parts and I feel so accomplished being at the center of that. Every website migration I’ve worked on has led to more refinement of my migration process which has resulted in smoother migrations.