While I miss some aspects of being a veterinarian, especially surgery, I get so much joy out of what I do now. This is definitely the career path that was meant for me.

Here is something that I believe every person, whether male or female, who is considering a career in SEO should know. When you first start out in SEO, it seems that everyone around you is so much smarter than you are. But you’ll get to an amazing moment when it all starts to click. 

Background: Generalist marketer

Years in SEO: 12 

Fun fact: To stay friends with Helen, you need to love handmade presents.

I started in SEO 12 years ago from a background as a generalist marketer. I got a lot of exposure to both online and offline marketing but was really captivated by the mix of technical and strategy that is at the core of SEO.