I heard about SEO more than ten years ago when working as a Salesforce analyst. A few years later, I joined SEMrush, and that’s where SEO became my best friend. The funny thing is that I’ve never been involved in running a full-cycle SEO campaign during my career path. Previously, I was heavily geared towards content marketing, then digital PR, and finally, I have ended up working exclusively with link building.

Since we only build links, I have trouble explaining what I do even to my friends who are not that familiar with SEO. I try to use the analogy of recommendations when I talk about it — that links are like recommending someone. The more trustworthy the source of a recommendation, the more people will take it into consideration. For example, we’ve built more than 50 quality referring domains back to an email outreach guide, and it was promoted by Google on the first page of SERPs and even outranked Neil Patel’s site. This is something I am really proud of.