I think my best advice would be don’t be scared. When I got my first role I didn’t actually know how male-dominated the technical SEO space was, but having no concerns of this sort I still was able to progress quickly. If you concentrate on building strong SEO skills then the results will speak for themselves.

Alexandra Tachalova

Digital marketing consultant, speaker, and founder of online digital marketing event DigitalOlympus.net @alexandratachalova

Background: Analytics

Years in SEO: 6

Fun fact: Alexandra is a happy owner of a race-winning horse who adores galloping across green fields.