I was a veterinarian for almost fourteen years. When I was a practicing vet in Ottawa, Canada, I was one of the veterinarians for our Prime Minister Stephen Harper’s pets. I absolutely loved what I did, but I was also obsessed with anything to do with the internet. 

I injured my back in 2008 and had to spend six weeks on bed rest. At that time I bought a laptop and taught myself how to make a website. I created a website where people could ask me veterinary questions – it had great content, but I couldn’t figure out why it was only getting about thirty visitors per day. This is what sparked my interest in SEO.