It keeps me agile and motivates me to grow my expertise

I like that the industry is very dynamic, that you need to always stay on top of all the changes and adapt to them. It keeps me agile and motivates me to grow my expertise.

Every SEO project is unique, and you have to approach it in a different way. You cannot come up with a single template and use it for every website you work with.

SE Ranking, for example, is an SEO and marketing product. Thus, you have to deal with really professional and inventive competitors. In this industry, you won’t make it to the top by simply finetuning the website’s technical SEO. You’ll have to go beyond SEO and improve the product itself to truly make it stand out from the crowd.