Curiously, a whole decade later, my parents still have no idea what exactly I’m doing. They just know that ‘it’s something with computers’. So I occasionally get messages from them asking to fix their wi-fi or download a certain program. I think it’s cute.

Doing SEO means feeling you’re an investigator

The best thing about being an SEO is feeling as if you’re an investigator: you go through the data and you know how to find the ‘clues’ of unhealthy crawling, indexing, content, etc.

I’m proud of what I’m doing for all the companies I’ve worked with. Once I worked for a medium-sized eCommerce store creating a clear structure for adding new products, describing them, naming images, etc. All these minor things are often overlooked, but they helped us rank the pages and generate revenue pretty quickly. Then there was this rather complex website migration project. I worked closely with a client dev team, created user stories and as a result, the transition went smoothly with no decrease in organic search traffic.