I’m a growth hacker in heart, so I love to test out small tweaks here and there, apply the best practices and hacks, and see the results come in. So for me, the most enchanting thing about SEO is how measurable and hackable it is.

One of my favorite projects was growing the organic blog traffic for Scoro. We went from 1.6k to 31k monthly blog visitors in 20 months. I’m also proud of my personal blog that has grown to 60k monthly readers, most of whom find me when searching specific marketing-related keywords on Google. I’m a believer in the skyscraper technique and have been able to rank as #1 result for high-competition keywords by creating content that’s 10x more insightful than other articles on the topic.