13 stories of women who are shaping the SEO field – Search Engine Land
Lilach Bullock
Founder and CEO of Lilach Bullock Limited, a professional speaker, lead conversion expert, content marketing and social media specialist @lilachbullock
Background: Content marketing
Years in SEO: 5
Fun fact: Contact Lilach any day but Saturday – this is her official emails-free great-food-filled day to spend quality time with family.
Content marketing has always been a big part of my business so SEO came into the picture in a very organic way. I wouldn’t say it was a dramatic twist – I was always very open to trying out and implementing different marketing strategies and search engine optimization is one of the best of them.